9 Quick Thoughts on Blockchain

9 Quick Thoughts on Blockchain

Blockchain is a hot topic these days, and rightly so due to its vast potential in helping to shape news ways to transparently perform real-time transactions and evolve the future of secure global business. With such a lighting in a bottle type of disruption at our fingertips, the internet as we now know it is about to look like black and white televisions. Here are some quick thoughts on blockchain I put together and wanted to share with you. 

Energy technology can help millennials afford home ownership

Energy technology can help millennials afford home ownership

More and more millennials are buying single family homes outside the city limits due in part to urban centers reaching “peak millennial” as stated by Professor Dowell Meyers of USC. Many of these rural homes are older - something that can make the purchase more affordable, along with mortgage rates that are still near 40-year lows. However, aging homes often need upgrading and are not nearly as energy efficient as compared to newer construction.

13 reasons why energy companies should unplug from traditional marketing

13 reasons why energy companies should unplug from traditional marketing

Much more than previous generations, millennials are socially conscious, especially when it comes to the environment and who they buy products and services from. Considering most millennials and Gen Z growing up behind them are connected to mobile devices, the way energy companies interact with them must change. Therefore content strategy should be about storytelling, personalization and conversation. The younger generation wants to feel like they are being heard, by humans. So if you are trying to engage with customers, don’t rely on chatbots - not yet anyway.

“Retaining” today’s energy customer is more important than adding them

“Retaining” today’s energy customer is more important than adding them

In a world more focused on sharing, efficiency and affordability, adding customers for utilities is simply not the win is used to be. In fact, “retaining” them is more important than ever for today’s utility players. This is why data can play a pivotal role to drive new insights that can ultimately help utilities evolve in an era of change and disruption taking place within the energy sector. 

Orchestration of energy could help avoid rolling blackouts from electric cars

Orchestration of energy could help avoid rolling blackouts from electric cars

Whether you agree or not you agree, the personalization of energy is happening at warp speed and greater stress on the grid will only become more and more evident as EV prices drop further and higher amounts of charging at all hours becomes simply unavoidable. 

Why the electric vehicle revolution needs a new, “clean” charge

Why the electric vehicle revolution needs a new, “clean” charge

It really is astonishing to see Tesla Motors receive north of 325,000 pre-orders for its Model 3, the company’s first all-electric sedan that is aimed at the mass market.  Even though a well-equipped Model 3 will likely top $42,000 when it rolls off the assembly line, it is clear the public has spoken: electric mobility will play an increasingly large role in the future of transportation.

Successful Model 3 good for auto industry as a whole

Successful Model 3 good for auto industry as a whole

There is much excitement and buzz over Tesla’s Model 3 electric sedan. Yet while Tesla is unveiling its lower cost electric vehicle (EV) aimed at the masses, as the owner of BMW/MINI of Freeport, I can’t help but look proudly at how BMW through its “i” portfolio is embracing its own electric mobility effort.

The Saudis aren't the force they once were in oil

The Saudis aren't the force they once were in oil

Saudi Arabia ruling out oil production cut shows they don’t carry the big sword they once did. As a result, OPEC is oil’s version of music’s Milli Vanilli - we just don’t know the truth about production. To be frank, the Saudi oil minister, Al-Naimi, coming stateside to face US shale producers is an odd move - especially when he didn't do this when the price of oil was falling violently.

GROUND CONTROL TO PRESIDENT OBAMA: THE PERSONALIZATION OF ENERGY CAN HELP FIGHT CLIMATE CHANGE

GROUND CONTROL TO PRESIDENT OBAMA: THE PERSONALIZATION OF ENERGY CAN HELP FIGHT CLIMATE CHANGE

Think about it Mr. President - If there was a wider movement to manage the grid more intelligently, utilities and consumers alike would not only save money, there would be tangible efficiency improvements which could directly lower the amount of carbon emissions used to produce electricity. 

Utilities must step out of their comfort zone in 2016

Utilities must step out of their comfort zone in 2016

The energy sector is changing like never before. That’s ultimately good longer-term for consumers seeking more sustainable, more personable and more affordable power. Yet to get to this nirvana of a truly smarter grid sooner than later, utilities must step out of their comfort zone in 2016. 

2016 must be a creative time for utilities to tackle branding challenges

The role of the modern utility is changing more quickly than ever before. Thus, the global movement to embrace new advanced energy innovation will only grow post the historic COP21 summit in Paris. 

Consumers are increasingly hearing about climate change and new ways to boost their energy efficiency through amazing new emerging areas such as community solar, electric vehicles, energy intelligence, distributed grids and battery storage. Yet despite advances in innovation, clarity is sorely needed. Saying they will be good corporate citizens is no longer acceptable to consumers who want, no, demand, real action from their energy providers.  

This makes 2016, the Chinese zodiac year of the monkey, a creative time for utilities to tackle branding challenges and create quality published content. Monkeys are curious and intelligent, so this period is one where content marketing can really drive awareness, as well as make or break energy companies looking to showcase new products, boost knowledge and cultivate a new generation of customers led by millennials. 

Delivering engaging, interactive content marketing will be a new journey today’s energy companies must include in any public outreach or business strategy goals for the New Year.
— John Licata, CEO of Blue Phoenix Inc.

Consumers have energy supply choices as mentioned above. Additionally, the Internet of Things (IoT) will witness warp speed growth in the next fours years (50 billion objects according to Cisco Systems). Therefore, the connected home and wearables will fuel new market verticals modern energy companies simply can’t afford to ignore - and content marketing can help. 

The personalization of energy is here and the way companies brand themselves and interact with their customers must now reflect that. 

Photo Courtesy: Flickr/Mark Sebastian