In this segment, John Licata of Blue Phoenix speaks with CNBC and gives his outlook for renewable energy and ways digitalization technologies such as blockchain can power clean energy.
Blockchain is a hot topic these days, and rightly so due to its vast potential in helping to shape news ways to transparently perform real-time transactions and evolve the future of secure global business. With such a lighting in a bottle type of disruption at our fingertips, the internet as we now know it is about to look like black and white televisions. Here are some quick thoughts on blockchain I put together and wanted to share with you.
We continue to believe that it's imperative for today's energy companies to embrace new content mediums whenever possible in order to successfully reach a younger demographic, especially millennials. That's why as an energy branding company generating forward-looking digital content in niche, emerging energy verticals, it was a no-brainer for Blue Phoenix to kick-off our new Snapchat Energy Stories.
More and more millennials are buying single family homes outside the city limits due in part to urban centers reaching “peak millennial” as stated by Professor Dowell Meyers of USC. Many of these rural homes are older - something that can make the purchase more affordable, along with mortgage rates that are still near 40-year lows. However, aging homes often need upgrading and are not nearly as energy efficient as compared to newer construction.
With news that Apple has created an energy subsidiary reverberating throughout the energy sector in the past week, power providers need to quickly figure out how they could market their services like the tech giant.
Much more than previous generations, millennials are socially conscious, especially when it comes to the environment and who they buy products and services from. Considering most millennials and Gen Z growing up behind them are connected to mobile devices, the way energy companies interact with them must change. Therefore content strategy should be about storytelling, personalization and conversation. The younger generation wants to feel like they are being heard, by humans. So if you are trying to engage with customers, don’t rely on chatbots - not yet anyway.
In a world more focused on sharing, efficiency and affordability, adding customers for utilities is simply not the win is used to be. In fact, “retaining” them is more important than ever for today’s utility players. This is why data can play a pivotal role to drive new insights that can ultimately help utilities evolve in an era of change and disruption taking place within the energy sector.
It really is astonishing to see Tesla Motors receive north of 325,000 pre-orders for its Model 3, the company’s first all-electric sedan that is aimed at the mass market. Even though a well-equipped Model 3 will likely top $42,000 when it rolls off the assembly line, it is clear the public has spoken: electric mobility will play an increasingly large role in the future of transportation.
Congrats to our client Tendril for being named to Denver Post's Top 100 Workplaces List for third consecutive year. It's great to be working with such an exciting team in an electrifying space.
There is much excitement and buzz over Tesla’s Model 3 electric sedan. Yet while Tesla is unveiling its lower cost electric vehicle (EV) aimed at the masses, as the owner of BMW/MINI of Freeport, I can’t help but look proudly at how BMW through its “i” portfolio is embracing its own electric mobility effort.
To celebrate BMW’s 100 Year Anniversary, BMW of Freeport is thrilled to announce its #iBelieve Video Contest! Click to learn more.
Saudi Arabia ruling out oil production cut shows they don’t carry the big sword they once did. As a result, OPEC is oil’s version of music’s Milli Vanilli - we just don’t know the truth about production. To be frank, the Saudi oil minister, Al-Naimi, coming stateside to face US shale producers is an odd move - especially when he didn't do this when the price of oil was falling violently.
Congrats to our client BMW of Freeport for winning the Center of Excellence Award from BMW of North America! To learn more and see the company's latest digital magazine, check out the February issue.