GROUND CONTROL TO PRESIDENT OBAMA: THE PERSONALIZATION OF ENERGY CAN HELP FIGHT CLIMATE CHANGE

Dear President Obama:

In your final State of the Union (SOTU) address you said, "we’ve got to accelerate the transition away from dirty energy". You also listed four big questions we as a nation need to answer, including, “How do we make technology work for us, and not against us – especially when it comes to solving urgent challenges like climate change?” Here at Tendril we work toward finding that answer everyday. In fact, in our recent blog recapping CES, we discussed how technology can be used to improve the world and how individualized energy information can play a key role in helping diminish the risks of climate change.

Think about it Mr. President - If there was a wider movement to manage the grid more intelligently, utilities and consumers alike would not only save money, there would be tangible efficiency improvements which could directly lower the amount of carbon emissions used to produce electricity. 

So while there was an amazing call to push energy innovation forward at the COP21 summit in Paris, we must look forward and not, as you say, adhere to “dogmas of the quiet past.” Therefore curbing emissions from existing power plants was a great start. However, if this country truly wants to focus on our future, we need to wholeheartedly embrace distributed generation and demand side management. By doing so we could substantially reduce the number of new power plants that would need to be built in coming years. It will also allow modern technology to work for us, not against us when it comes to solving great challenges such as climate change, a point you yourself discussed during your SOTU address last week. 

The Energy Department is “committed to addressing the country’s environmental challenges by advancing transformative science and high-impact technologies.” To our team, that means software, led by data analytics and decision science, which personalizes energy services and two-way communications in near real-time. This type of technology is absolutely critical for the success for the utility of the future. 

As you know perfectly well, the energy sector is changing like never before. This is great for consumers seeking more sustainable, more personable and more affordable power. Forward-looking utilities are embracing this evolving landscape and using tools to not only meet today’s demands, but also to define the energy market of the future.

It may be fitting that one of the last public moves made by legendary rock star David Bowie was to urge world leaders to reach a deal at the COP21 summit to curb the effects of climate change. Ground control to President Obama. 21st Century energy data can help you and the next U.S. President “smartly” fight climate change and in the process re-define the energy industry by putting consumers at the center of everything they do. 

This post was originally published by our client Tendril

Photo Courtesy: Flickr/Imola Grácia Marjai