Content Marketing

9 Quick Thoughts on Blockchain

9 Quick Thoughts on Blockchain

Blockchain is a hot topic these days, and rightly so due to its vast potential in helping to shape news ways to transparently perform real-time transactions and evolve the future of secure global business. With such a lighting in a bottle type of disruption at our fingertips, the internet as we now know it is about to look like black and white televisions. Here are some quick thoughts on blockchain I put together and wanted to share with you. 

Energy technology can help millennials afford home ownership

Energy technology can help millennials afford home ownership

More and more millennials are buying single family homes outside the city limits due in part to urban centers reaching “peak millennial” as stated by Professor Dowell Meyers of USC. Many of these rural homes are older - something that can make the purchase more affordable, along with mortgage rates that are still near 40-year lows. However, aging homes often need upgrading and are not nearly as energy efficient as compared to newer construction.

13 reasons why energy companies should unplug from traditional marketing

13 reasons why energy companies should unplug from traditional marketing

Much more than previous generations, millennials are socially conscious, especially when it comes to the environment and who they buy products and services from. Considering most millennials and Gen Z growing up behind them are connected to mobile devices, the way energy companies interact with them must change. Therefore content strategy should be about storytelling, personalization and conversation. The younger generation wants to feel like they are being heard, by humans. So if you are trying to engage with customers, don’t rely on chatbots - not yet anyway.

Why the electric vehicle revolution needs a new, “clean” charge

Why the electric vehicle revolution needs a new, “clean” charge

It really is astonishing to see Tesla Motors receive north of 325,000 pre-orders for its Model 3, the company’s first all-electric sedan that is aimed at the mass market.  Even though a well-equipped Model 3 will likely top $42,000 when it rolls off the assembly line, it is clear the public has spoken: electric mobility will play an increasingly large role in the future of transportation.

Utilities must step out of their comfort zone in 2016

Utilities must step out of their comfort zone in 2016

The energy sector is changing like never before. That’s ultimately good longer-term for consumers seeking more sustainable, more personable and more affordable power. Yet to get to this nirvana of a truly smarter grid sooner than later, utilities must step out of their comfort zone in 2016. 

2016 must be a creative time for utilities to tackle branding challenges

The role of the modern utility is changing more quickly than ever before. Thus, the global movement to embrace new advanced energy innovation will only grow post the historic COP21 summit in Paris. 

Consumers are increasingly hearing about climate change and new ways to boost their energy efficiency through amazing new emerging areas such as community solar, electric vehicles, energy intelligence, distributed grids and battery storage. Yet despite advances in innovation, clarity is sorely needed. Saying they will be good corporate citizens is no longer acceptable to consumers who want, no, demand, real action from their energy providers.  

This makes 2016, the Chinese zodiac year of the monkey, a creative time for utilities to tackle branding challenges and create quality published content. Monkeys are curious and intelligent, so this period is one where content marketing can really drive awareness, as well as make or break energy companies looking to showcase new products, boost knowledge and cultivate a new generation of customers led by millennials. 

Delivering engaging, interactive content marketing will be a new journey today’s energy companies must include in any public outreach or business strategy goals for the New Year.
— John Licata, CEO of Blue Phoenix Inc.

Consumers have energy supply choices as mentioned above. Additionally, the Internet of Things (IoT) will witness warp speed growth in the next fours years (50 billion objects according to Cisco Systems). Therefore, the connected home and wearables will fuel new market verticals modern energy companies simply can’t afford to ignore - and content marketing can help. 

The personalization of energy is here and the way companies brand themselves and interact with their customers must now reflect that. 

Photo Courtesy: Flickr/Mark Sebastian

7 ways content marketing can be more effective

7 ways content marketing can be more effective

In today’s world of marketing, content is king. I’m sure you heard that a million times in 2015. Yet, as much as content can be created and used positively to help build awareness, education and credibility, it can also hurt your brand if the content is not ironclad. Here are some ideas to help you avoid some common content marketing mistakes and make sure your content stands out for all the right reasons.