Strategic Advisory focused on the future of energy

Blue Phoenix is a New York-based Strategic Advisory firm focused on the future of energy. Founded in 2005, we bring unconventional subject matter expertise (SME) to emerging energy areas being driven by technological innovation. We drive business development opportunities and we position our clients’ message to resonate with a younger generation.


John Licata speaking at WNA in London

John J. Licata
Founder and Chief Energy Strategist

John Licata is the Chief Energy Strategist of Blue Phoenix. He is a proven Strategist with over fifteen years of unique, “timely” insights which have made him a highly sought out public speaker for viewpoints related to new technologies and innovation influencing energy, batteries, smart cities and the connected home.

Prior to launching  Blue Phoenix in 2005, John held research and trading positions at Dow Jones, Salomon Smith Barney, BrokerageAmerica and on the floor of the New York Mercantile Exchange (NYMEX).

He is the author of “Lessons from Frankenstorm: Investing for Future Power Disruptions”, a 2013 Wiley e-book on the future of energy post Sandy. John’s views on the role of technology and innovation for fossil fuels and alternative energy sources have been documented in the global media for north of a decade by the likes of Bloomberg, CNBC, BNN, Yahoo! Finance, Reuters, and Fox Business Channel.

John graduated from Saint Peter’s University with a B.S. in Economics and he received his M.B.A. from the Executive MBA Program at New York University’s Leonard N. Stern School of Business.